A couple of weeks ago a new client The Filming Business approached us to take their existing brand identity and create a business card that stood out in the right way.
A design that would instantly transport visually the quality and detail of their services to new high status clients was going to be as much about the print finish as the design. This kind of brief is really exciting to get into in a digital world.
It got us thinking about the quality business cards which existed before the arrival of the casual diluted emails with "please see the link to our website" as the all important introduction.
When you view your business card as a business handshake you immediately get ahead of the competition. It is the first impression and the take away from your meeting.
The growth of 'convenience' in all markets continues to rise. We want it now and we want to pay less which means we don't get the best for us.
For example 'convenience food' or 'convenience clothing' it is cheaper because it is a lesser product, meaning you end up with something that lacks the quality that's best for you.
The same goes for the world of print. For example Moon Pig and other online printers are ideal for next day delivery of cheap and cheerful, but that will only guarantee you a limp handshake when it comes to your business card in that all important meeting.
Why does this matter? It matters because first impressions count and if you give them anything less than the best, then that does not say a lot about how you view yourself, your services and them.
Bespoke business cards are the only strong handshake to show potential customers you want their business and they matter to you long term.