A billboard that sells your services and products is a billboard that is memorable.
There is only so much a consumer can absorb in a split second, so to be memorable you should be clear, quick and make that all important emotional connection.
Yet we still see so many billboards failing daily trying to tell you everything at once. We turn off.
A few seconds later we can't remember the message as confusion sets in and the billboard is forgotten. Nothing stuck, consumers won't remember you when they go to buy.
The power in a clear message that travels quickly to your target audience is priceless.
These are just a few from the campaign that went up around the M25 and other major roads into London on huge digital screens and the good old classic poster billboards.