It was great to hear again from a loyal client wanting a new name and brand to lauch a second business, but this time online.
Ferreterias are what hardware stores are called in Spain. They wanted to launch an online store to deliver orders the same day to ther clients.
This would take away customer pain points like parking on the high street to get to a ferreteria, losing time having to come off a job to get to a ferreteria everytime something broke or was needed. With same day delvivery clients are now able to have a hassle free day and customer experience and focus on getting the job done.
Using the ampersand to hint towards the hardware element of the brand and also its online selling point, the finished result has a impactful and clever play to it.