HBM supply and install bespoke touch screen EPOS till systems into the retail and hospitality sectors. Rebranding a company starts with where the brand has come from, its journey and where it needs to go. Further along the process ideas become concepts and a vision of how to position the new brand grows.
The competition looks soulless, (sorry if that’s you and you’re reading this), but after a lot of years in branding it only takes a second to see a logo that was not thought through and will not connect. To position HBM well ahead in it’s own clear airspace was the new chapter.
HBM’s new logo is clean, clear and has an approachable personality. Nice use of the letter M with the product delivers a confident impact. It will instantly connect with those who need their products and expertise.