I was approached by biotech start up Joseph Johnson Biotech a few months ago to create their branding.
I look for a concept to be at the heart of a logo that reflects the products or services they sell.
There is a fine line between gauche and done correctly, knowing where that line is comes from experience and creates strong branding that engages.
Here I have taken the two ‘J’ initials to create a capsule to reflect the therapy driven world of biotech.
Subtle, confident with a tone of trustworthy.